Photography • Videography • Creative Direction
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Newk’s Eatery needed visuals that truly embodied its culture of warmth, craft, and quality. Modare developed a full content strategy and executed photography and video production across multiple locations — capturing everything from the artistry of food preparation to the genuine smiles of the team behind it.
The goal was to highlight the brand’s freshness, community, and attention to detail, using light, texture, and tone to create images that feel as inviting as the dining experience itself.
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The content library provided Newk’s with a versatile set of assets for social, web, and advertising use — each piece reinforcing the brand’s approachable yet refined personality. The refreshed visual identity helped unify marketing efforts across platforms and strengthen customer connection.
We directed a series of photo and video shoots that balanced lifestyle storytelling with product-focused imagery. The campaign’s tone was bright, natural, and elevated — positioning Newk’s as a brand that celebrates both comfort and craftsmanship. Every shot was composed to evoke appetite and emotion, blending culinary precision with authenticity.
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