Branding • Creative Direction • Design • Identity
Ironwood Imports was built on a foundation of craftsmanship and quality — sourcing globally, designing intentionally, and delivering excellence in every piece. Modare created a visual system that mirrors that ethos: bold yet refined, rooted in tradition but distinctly modern.
The brand’s new identity features a handcrafted logo of a warrior on horseback — symbolizing strength, heritage, and leadership — supported by an elegant color palette of olive green, dune brown, and champagne neutrals. The result is a cohesive and memorable brand presence that reflects Ironwood’s core values of reliability and style.
The rebrand elevated Ironwood Imports into a globally recognizable identity that blends luxury and accessibility. The unified design system now supports the company’s expansion into new markets while maintaining a strong sense of heritage and authenticity.
We designed a comprehensive brand ecosystem, including logo design, color system, typography, and collateral applications across digital and physical media. Every element — from packaging to signage — was crafted to ensure consistency and distinction, helping Ironwood Imports communicate quality and trust worldwide.