Half Shells

A classic brand, thoughtfully refreshed.

Branding and website design that modernize the Half Shells experience while staying true to its heritage.

Client
Half Shells
Services
Branding, Website Design, Creative Direction
Location
Dallas, Texas
Year
2026

Half Shells has built a loyal following through quality food, hospitality, and neighborhood presence. Modare’s role was to refine the brand visually and translate it into a website experience that feels intuitive, welcoming, and contemporary.

We developed a refreshed brand system and custom website design that improves navigation, highlights menu offerings, and reinforces the personality of the brand — all while maintaining the authenticity guests expect.

Half Shells
Half Shells
The challenges

The new brand and website elevated Half Shells’ digital presence, improved customer experience online, and provided a scalable foundation for future growth — all without losing the heart of the brand.

The Solutions

We created a cohesive visual and digital system that balances familiarity with refinement. The updated branding and website design focus on usability, clean layouts, and a modern aesthetic that works seamlessly across devices and locations.