Branding and website design that modernize the Half Shells experience while staying true to its heritage.
Half Shells has built a loyal following through quality food, hospitality, and neighborhood presence. Modare’s role was to refine the brand visually and translate it into a website experience that feels intuitive, welcoming, and contemporary.
We developed a refreshed brand system and custom website design that improves navigation, highlights menu offerings, and reinforces the personality of the brand — all while maintaining the authenticity guests expect.
The new brand and website elevated Half Shells’ digital presence, improved customer experience online, and provided a scalable foundation for future growth — all without losing the heart of the brand.
We created a cohesive visual and digital system that balances familiarity with refinement. The updated branding and website design focus on usability, clean layouts, and a modern aesthetic that works seamlessly across devices and locations.