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Branding • Creative Direction • Identity Design
Fish City Grill has been serving up fresh seafood and Southern comfort for over two decades. Our goal was to create a refreshed identity that reflects the brand’s deep heritage while positioning them for nationwide consistency across digital and physical touchpoints.
We developed a modernized visual system inspired by coastal elements and neighborhood familiarity — including a refined logo, flexible color palette, elevated typography, and full brand guidelines to support menus, signage, web, and future franchise growth.
The rebrand unified Fish City Grill’s look and voice across all customer touchpoints, supporting expansion efforts while maintaining the heart of the brand. The result is a renewed identity that bridges tradition and modernity with ease.
Modare designed a versatile brand system anchored in clarity and character. We refined the core logo, introduced secondary marks for scalable use, and developed a fresh visual language that carries through every element — from print to digital to environmental design. The new identity gives Fish City Grill a unified presence, ready for its next stage of growth.
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A Dallas-based creative agency blending branding, design, and development to bring ideas to life.