F45

Client

F45

Services

Photography, Videography, Creative Direction, Content Strategy

Location

Dallas, Texas

Year

2023

F45 is known for building stronger people and communities through team-driven workouts — and our content needed to reflect that. Modare developed a visual direction that emphasized energy, unity, and grit.

Through dynamic camera work, real member moments, and natural light photography, we captured what makes F45 more than just a workout: the connection between people and performance.

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The challenges

The final campaign gave F45 a content library that elevated its digital presence, driving engagement through bold visuals and a consistent brand voice across all marketing platforms.

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The Solutions

Our team filmed and photographed across multiple class environments, integrating motion sequences and lifestyle moments to showcase the emotional intensity and team culture at the heart of F45. Every deliverable was crafted to feel fast, real, and aspirational.

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Energy in motion. Strength in every frame.