Creative direction • Photography • Video • Content strategy built for engagement.
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As a nationally recognized restaurant and bar brand, Bar Louie needed dynamic, on-brand social content that captured the vibrancy of their locations. Modare stepped in to create a full library of creative assets — from polished product photography to cinematic short-form video — highlighting cocktails, food, and the nightlife energy that defines the brand.
Our focus was to create authentic, high-impact visuals that speak directly to Bar Louie’s audience while maintaining consistency across campaigns and locations.
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The content rollout reinvigorated Bar Louie’s social channels, increasing engagement and aligning visual storytelling with the brand’s national growth strategy. Each piece of content reinforced the same message: good energy, great company, and a memorable experience.
We directed multiple on-site shoots capturing Bar Louie’s guests, craft cocktails, and lively atmosphere. The result was a cohesive content bank of photo and video assets optimized for social, web, and advertising — ensuring every platform reflected the brand’s modern, approachable style.
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